Newzoo TikTok launch new games research

Only 2.5% of 2022 PC games hit 50K players per Newzoo, TikTok study

According to a new study from TikTok and Newzoo, the PC and console games market is more crowded than ever before. New games entering the $95.2 billion PC and console games’ market have a hard time reaching players compared to fan-favorite franchises.

The number of PC releases each year has gone up dramatically according to data from SteamDB. In 2022, 12,690 games debuted on Steam growing about 13% on average every year since 2017.

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