Apple Vision Pro
Apple Vision Pro
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Tim Cook unveils Apple Vision Pro mixed reality headset

Apple CEO Tim Cook ushered in a new era for mixed reality with the announcement of Apple Vision Pro, a new augmented reality headset that was the company’s first new product category in many years.

The headset announced at the Apple Worldwide Developer Conference wasn’t a surprise thanks to a number of leaks, but experts had been predicting it would happen since 2015. The device comes early next year at $3,499. That price point is higher than rumored, and the debut is later as well.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.