Data.ai - formerly known as App Annie - has released it's Q3 2022 update on the mobile games market

Data.ai: consumers spent $129B on in-app purchases in 2022

A 2022 end of the year report from Data.ai projects that consumer spending on in-app purchases and consumables will hit $129 billion. This marks a slight contraction in the market, down 2% from 2021’s $131 billion.

Given the downward economic pressure on the market, this slight dip is expected. Another factor driving this change is fewer COVID-19 restrictions. Consumers are spending more of their disposable income on experiences than they have been since 2020.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.