A 2022 end of the year report from Data.ai projects that consumer spending on in-app purchases and consumables will hit $129 billion. This marks a slight contraction in the market, down 2% from 2021’s $131 billion.
Given the downward economic pressure on the market, this slight dip is expected. Another factor driving this change is fewer COVID-19 restrictions. Consumers are spending more of their disposable income on experiences than they have been since 2020.
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