Anzu and Zynga-owned Socialpoint Partner To
Anzu and Zynga-owned Socialpoint will bring in-game ads To Dragon City.
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Anzu will bring in-game ads to Socialpoint’s Dragon City

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Anzu and Zynga‘s Socialpoint division have partnered to bring “intrinsic” in-game ads to the popular Dragon City mobile and PC game.

Advertisers will be able to reach hundreds of thousands of engaged players in Dragon City with intrinsic ads, or non-disruptive ads, thanks to Anzu and Socialpoint’s new partnership. It may be a small deal, but it is potentially interesting as Socialpoint is now part of Zynga, which Take-Two Interactive bought for $12.7 billion.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.