Dean Bender is retiring from gaming PR after 40 years.
Dean Bender is retiring from gaming PR after 40 years.
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Gaming PR chief Dean Bender retiring after 40 years

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Dean Bender is retiring from gaming public relations after more than 40 years. That’s quite an accomplishment, considering gaming is only about 50 years old.

As BHI founder and co-president of 42West/BHI, Bender was responsible for directing public relations campaigns for a wide range of entertainment and corporate businesses, including game companies. I covered many of them.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.