Hot Topic brings goth fashion to Roblox

Hot Topic is taking its first real step into the metaverse, through digital fashion in Roblox. Hot Topic is serving up the Halloween Forever Collection, a series of exclusive avatar items and virtual replicas of actual spooky clothing.

Roblox needs no introduction, really, but just in case you’re out of the loop, here’s a quick primer. Roblox is, generally speaking, the largest entry point for brands to access the metaverse. It’s a firmly established game with tens of millions of monthly active users, and it boasts interesting brand partnerships pretty often.