A view of Ironsource's new ROAS Optimizer.
A view of IronSource's new ROAS Optimizer.
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IronSource helps game devs improve user acquisition with new tool

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

IronSource launched an updated ROAS Optimizer, a tool that helps app and game developers track the progress of their user-acquisition campaigns over time.

Tel Aviv, Israel-based IronSource said the tool gives greater visibility into campaign performance for ROAS, or return on ad spend, a key metric for making money on mobile games and apps.

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