A view of Ironsource's new ROAS Optimizer.
A view of IronSource's new ROAS Optimizer.
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IronSource helps game devs improve user acquisition with new tool

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

IronSource launched an updated ROAS Optimizer, a tool that helps app and game developers track the progress of their user-acquisition campaigns over time.

Tel Aviv, Israel-based IronSource said the tool gives greater visibility into campaign performance for ROAS, or return on ad spend, a key metric for making money on mobile games and apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.