Merge Stories took about three years to make.

Playtika launches casual game Merge Stories

Playtika‘s Jelly Button studio has expanded its casual game portfolio with the launch of Merge Stories.

The free-to-play mobile game is a new title that uses the popular “merge” mechanics where you craft objects together to advance in the game. Israel-based Jelly Button has created titles such as Pirate Kings. This title took about three years to make.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.