Admix inserts ads in logical places in games.
Admix inserts ads in logical places in games.
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Interactive Advertising Bureau updates guidelines for measuring 3D ads for the metaverse

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

This week, the Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse.

It was the first time since 2009 that the IAB, a standards body for the game and ad industries, took such an action on in-game ads. Back then, a lot of the guidelines had to do with mobile ads that were fresh on the scene back then.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.