Dr. Panda is one of the games that uses Zoomd.
Dr. Panda is one of the games that uses Zoomd.
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Adjust/Zoomd: Despite iOS privacy updates, Meta still tops user acquisition channels

Despite Apple’s privacy updates last year, Meta is still a top channel for user acquisition, according to a report by mobile experts Adjust and Zoomd Technologies.

The report also found that budgets for user acquisition (UA) — the advertising that mobile game and app companies do to find paying users — are rising. It also found video and display ads are dominant, and marketers are relying on influencers for user acquisition too.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.