Mytona is making its own metaverse.

Two Siberian twin brothers in New Zealand want to build the metaverse

That headline for this story sounds very unlikely, but I bet it got your attention. When I met Alexey and Afanasiy Ushnisky in 2015, these twin brothers certainly got my attention. And they’re doing it once again with a metaverse project that they call Mytonaverse.

I mean, you probably couldn’t string together so many surprising words together as we have in that headline. But it’s true. These brothers run the mobile gaming company Mytona, and they have built it into a company with 1,200 people. And their latest obsession is building a metaverse, albeit one that is focused on cartoon-like characters rather than hyperrealistic people.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.