Habbo is starting to work with NFTs.
Habbo is starting to work with NFTs.
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Sulake’s Habbo dips its toe into NFTs with donation to player community

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Sulake said it is diving into the nonfungible token (NFT) market with NFT avatars for its online community of Habbo players.

The players of Habbo, also known as Habbo Hotel, have been a loyal bunch over the past 21 years. The community debuted during the virtual world craze, and it has had hundreds of millions of players over time. Now the developer Sulake in Helsinki is owned by Dutch digital entertainment firm Azerion. Habbo has 850,000 monthly active players.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.