Halo studio boss reveals the 3 pillars of why Xbox is thriving

Microsoft’s Xbox gaming division is finishing the year strong. Unlike the 2020 holidays, the company isn’t only relying on new hardware to carry its momentum forward. Xbox Game Studios is on a hot streak when it comes to software, and that’s a strong indicator that Xbox is on the right track. And it is indicative of the wider Xbox strategy working for the company.

But what is that strategy? At a glance, it is easy to assume that Microsoft is running an “Xbox Game Pass at all costs” playbook. The reality is more nuanced than that, and it’s something that 343 Industries studio boss Bonnie Ross explained well in a roundtable with former Xbox executives today.