The Post-IDFA Alliance has evaluated the impact of Apple's privacy push.
Apple launched its privacy push in 2021.
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Mobile game makers evaluate the uncertainties of iOS gaming

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

The future looks bright in mobile games, but it’s a fuzzy bright. And it’s not just consumer behavior during the pandemic that is creating that uncertainty.

Mobile game makers came into 2021 in the midst of the pandemic with a lot of uncertainties around how the mobile ecosystem was changing. While we have some clarity on big uncertainties — such as Apple’s privacy push and the antitrust litigation over the App Store between Epic Games and Apple — there’s still a lot of debate about how things will turn out for both iOS gaming and the broader mobile markets.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.