Liftoff and Vungle are merging.

Liftoff and Vungle agree to merge into one mobile growth company

Liftoff and Vungle have agreed to merge into one company focused on global mobile growth monetization and marketing.

The merger will create one of the largest independent mobile app and game growth platforms and target user acquisition, engagement, monetization, and analytics.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.