Kingston Fury is a new brand for gamer memory products.
Kingston Fury is a new brand for gamer memory products.
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Kingston Technology launches Kingston Fury memory products targeted at gamers

Kingston Technology sold its HyperX gaming accessories brand to HP in March for $425 million. But Kingston is announcing today it’s rebranding its memory products for gaming with the launch of its new brand Kingston Fury.

The Fountain Valley, California-based Kingston sold its gaming peripherals business — mice, keyboards, and headphones — to HP, but it retained the right to make memory products that were much closer to the company’s core business. The brand will be a high-performance brand targeted at gamers who want the best performance for high-end games on the PC.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.