Fundamentally Games handles live operations.
Fundamentally Games handles live operations.
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Fundamentally Games will handle game live operations and user acquisition

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Publisher Fundamentally Games has announced its plans for a transparent and flexible approach to live operations, or creating ongoing events for game developers that helps games monetize better.

The London-based startup will help publish “living games,” or those where the development work continues long after it’s released. And it will also help fund user acquisition costs for advertising a game, thanks to a partnership with Buzz Capital in the United Kingdom.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.