Game industry’s TV ad spend drops in January

As you’d expect after the holiday season, gaming brands pulled back from TV advertising in January to the tune of a 60% decrease in estimated spend, down to $12.3 million for the month. Most (77.5%) of that outlay came from PlayStation, although it mostly shelled out only in the first half of the month. Overall, 15 brands aired 29 spots over 1,900 times, generating 398.2 million TV ad impressions.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in January, ranked by estimated national TV ad spend.