IronSource has acquired Soomla for an undisclosed price.
IronSource recently acquired Soomla for an undisclosed price.
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IronSource acquires ad measurement firm Soomla

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla.

Terms of the deal were not disclosed. The companies are based barely 10 minutes apart in Tel Aviv, Israel, and they’re examples of the country’s leadership in advertising and marketing automation technology.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.