Gaming brands have been revving up their TV ad spend just in time for the holidays: November saw a 76.65% increase in estimated outlay, up to $49.7 million from October’s $28.1 million. Over half of that came from PlayStation’s heavy promotion of the PlayStation 5 and Call of Duty: Black Ops — Cold War. In total, 14 brands aired 75 spots over 4,900 times, resulting in 1.9 billion TV ad impressions. Football continues to be a key driver of impressions for top brands.
GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in November, ranked by estimated national TV ad spend.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.
GamesBeat