7 steps to boost mobile game revenue — without impacting your game

This article is part of a Gaming Insights series paid for by Facebook.

Whether you’re looking to increase revenue for a game that has only used an in-app purchase (IAP) model, or you are about to design a new game, there are a few steps you can take to test the revenue potential of in-app ads (IAP) — the first phase of transitioning to a hybrid monetization (IAP+IAA) model.