Gaming industry TV ad spend saw a 5.39% decrease in July, dipping down to an estimated $17.8 million from June’s $18.7 million. Although 11 brands aired ads, Sony drove the bulk of the spend with its PlayStation brand, which continues to be a leader this summer for both impressions and budget outlay.
GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in July, ranked by estimated national TV ad spend.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.