Paper Mario: The Origami King can’t dethrone The Last of Us: Part II when it comes to TV ads

From mid-June to mid-July, the gaming industry — largely propelled by PlayStation — had a modest 5.05% increase in TV ad impressions and a 0.83% increase in estimated spend compared to the previous 30-day period. Overall, 13 brands spent an estimated $15.4 million airing 32 spots over 4,900 times, generating 779.5 million TV ad impressions from June 16 through July 15.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.