Why Irregular Corporation loves a good game GIF

If you’re looking for an exciting new game, a GIF is a useful tool. If a game looks cool in a short, animated format, I can investigate further to see if it’s something I actually want to buy. And all of that holds true for publishing games as well. On the latest episode of How Games Make Money, Irregular Corporation publishing director Stuart Morton says that a cool GIF is often one of the first things he looks for from potential development partners.

On this week’s episode of How Games Make Money, Morton elaborates on why a GIF is important. He also talks about how Irregular Corporation is building a relationship with a community of developers and fans in the simulation/strategy scene on PC. You can hear all of that and more during Morton’s conversation with me, How Games Make Money host Jeff Grubb. Listen below or in the YouTube player at the top of the page.