The AppsFlyer team

AppsFlyer measures in-app advertising for Facebook gaming campaigns

AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of users for an app or game to the advertisement that attracted them.

By doing this, AppsFlyer and the Facebook Audience Network are able to calculate the return on advertising spending for game developers or publishers advertising their games. With that, game and app developers are able to more precisely optimize their user acquisition strategy, improving their spending efficiency and assessment of lifetime value (LTV) of users, AppsFlyer said.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.