Mobile Strike was one of Machine Zone's hits.
Mobile Strike was one of Machine Zone's hits.
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AppLovin acquires Machine Zone, doubles down on mobile games

AppLovin will acquire Machine Zone, the maker of Game of War: Fire Age and Mobile Strike, as it doubles down on mobile games. The terms of the deal were not disclosed, and the acquisition is subject to regulatory approvals. But the price will be very interesting to discover, as Machine Zone has generated $5 billion on more than 310 million downloads throughout its history, according to measurement firm Sensor Tower.

Machine Zone joins AppLovin’s global mobile gaming ecosystem of partner studios that includes Redemption Games, PeopleFun, Belka Games, Clipwire Games, Firecraft Studios, and Geewa, as well as its in-house studio Lion Games. Palo Alto, California-based AppLovin has been making strategic investments in gaming studios since 2018, but this is likely its biggest deal to date.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.