The amount of hours people spend watching video games on livestreaming sites continues to grow. In January, that number reached 1.34 billion over Twitch, YouTube Gaming, Facebook Gaming, and Mixer. That’s up 17% from 1.14 billion during January 2019, according to industry-tracking groups Arsenal and StreamElements.
This steady, significant growth explains why Microsoft, Amazon, Google, and Facebook are all fighting so hard to capture the market. Each company has made deals to bring exclusive content and creators to their platforms. That includes Google inking a deal with Activision to host the Overwatch League and Call of Duty League exclusively on YouTube Gaming. Nearly 1.5 billion viewership hours is a lot of time to put ads against and to gather data from, so expect these companies to keep fighting.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.