Liftoff compared ad rates and the effectiveness of ads across iOS and Android.
Liftoff compared ad rates and the effectiveness of ads across iOS and Android.
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Liftoff: 2020 may be the year Android app revenue eclipses iOS

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

2020 is the year Android could generate more app revenue than iOS, according to a report by mobile app marketer Liftoff.

Effective mobile advertising (which triggers app spending) is now essential, as in 2019 the platform beat out television for consumers’ attention, the report said.

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