Overwatch League.

Immortals Gaming Club sells its Houston Outlaws Overwatch team to Beasley Media Group

Los Angeles-based Immortals Gaming Club said it has sold its Houston Outlaws Overwatch League franchise team to the multi-platform media company Beasley Media Group.

The financial details were not disclosed. But I hear that these franchises are now being sold for $40 million to $60 million. The initial investments by the original teams like Immortals were about $20 million per franchise, which enabled a company to field a team in a geographic territory. But the value of the League has gone up, and Activision Blizzard is now selling the franchises for more money. In this case, Immortals is selling the team to another party, so Activision Blizzard would not set the price. But the market value is clear.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.