Naoki Sassa, country manager for Japan, at Adjust (right) and Akira Ichikawa, director of Cyber Z.
Naoki Sassa, country manager for Japan, at Adjust (right) and Akira Ichikawa, director of Cyber Z.
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Adjust acquires smartphone measurement tool from Japan’s CyberZ

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile measurement firm Adjust has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ.

The move is Adjust‘s fourth acquisition in a year, and it represents its expansion in Asia and the Japanese mobile economy. I’m heading to Adjust’s Mobile Spree conference in San Francisco today to moderate a panel on user acquisition for games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.