FIFA 20 competitor Agge
FIFA 20 competitor Agge
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What a long name says about the reality of mainstream esports

  • Posted byby Dean Takahashi
  • Updated
  • 10 min

Electronic Arts and FIFA the EA Sports FIFA 20 Global Series Road to the FIFA eWorld Cup announced this week. I spoke with Todd Sitrin, senior vice president for competitive gaming at EA, about it.

I joked it was the longest name of an event I had ever seen. A very corporate name, meant to satisfy a number of interests. And it seems that is what esports is becoming.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.