The Avengers.

How Crystal Dynamics designed The Avengers

The film Avengers: Endgame has made about $2.7 billion at the box office so far this year. It is behind only Avatar (which made about $2.8 billion in 2009) in worldwide box office receipts. And that is why it’s a big deal that Square Enix, maker of the Final Fantasy and Lara Croft games, showed off the upcoming Marvel game, The Avengers, during its Electronic Entertainment Expo (E3) event in Los Angeles.

And that amounts to a lot of pressure for Noah Hughes, creative director of Crystal Dynamics, the Square Enix-owned studio that, along with Eidos Montreal, is making the game for May 15. I spoke with Hughes about the game, including the complaint from Marvel fans that the game won’t use the likenesses of the famous actors who play the Avengers in the films.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.