Ellen Degeneres' Game of Games TV show has been turned into an AR mobile game.

HitPoint learns AR lessons with Ellen Degeneres’ Game of Games app

HitPoint Studios has made its name as a work-for-hire studio. And lately, a lot of that work has been in augmented reality games. One of the prominent ones is the Game of Games the Game, a mobile app that HitPoint created for The Ellen Degeneres Show.

Ariella Lehrer, president of HitPoint in Los Angeles, said in an interview with GamesBeat that the smartphone-based AR technology is being used by fans of the TV show, which airs on NBC and is a spinoff of Degeneres’ talk show. And so far the AR mobile game is giving a big boost to the engagement levels for both the show and the app.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.