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iBuypower and Toyota will train pro NASCAR drivers on simulated race tracks

iBuypower and Toyota Racing Development are creating a training center where professional NASCAR drivers can train on simulated race tracks.

iBuypower will provide the computer hardware at the Toyota Performance Center in Cornelius, North Carolina, where race drivers can train on simulated race tracks.

The gaming hardware area within the facility will provide both a recreational space for pro drivers as well as training simulators that will allow them to hone their real-life racing skills
through interactive gaming.

iBuypower logo

iBuypower provided 21 gaming rigs including desktops, laptops, monitors and peripherals to complete the gaming center. Those PCs can be outfitted with racing game peripherals, but the main point is to get drivers familiar with all sorts of racing tracks.

The machines include:

● Intel Core i9-9900K Processor
● Nvidia GeForce RTX 2080 Ti – 11GB Turbo Video Card
● 16 GB ADATA XPG-Z1 DDR4-3000 Memory
● 1TB Intel 660P Series PCIE NVME SSD
● iBUYPOWER Case Builder Aluminum Gaming Chassis

“Countless professionals and everyday consumers use our systems for the competitive edge they need to rise to the top of their fields,” said Darren Su, executive vice president of iBuypower, in a statement. “It’s exciting to imagine what it can bring to the drivers through games and simulators, translating that experience into increased performance on the track.”

In an interview, Su said that the improvements in both computer hardware and games means that they are increasingly useful for simulations, where it can be easier and less scary to learn how to do something like drive a race car than it is in real life.

The Steam-powered game iRacing is assisting in the cognitive development of the game center’s users. Video games based on driving have a proven history of enhancing the real-world track knowledge and timing of racers. A 2016 New York University Shanghai study reported an increase in visuomotor skills from participants after five hours of fast-paced gameplay.

“Hand-eye coordination is a skill that every racer needs to keep sharp,” said Jack Irving at TRD, in a statement. “When you’re going 200 mph on a track, you need to be able to make split-second decisions. iBuypower’s contribution will strengthen the reaction time of our drivers and keep them at the height of their game.”

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.