Mixed reality and the art world: an unlikely but ideal pairing

Back in January I explored the rising popularity of impact investing, a trend that I think at its essence is all about us as a society looking for better ways to organize value so that we can more effectively tackle global challenges. As our definition of what “profit” means continues to widen, I expect that we will see more adaptations of current models along with the introduction of new frameworks that enable the system to amplify cultural and environmental impact, wherever it is they are created.

For example, we can already see the art world going through its own kind of evolution as artists and independent creators experiment with immersive mediums like VR and AR; emerging technologies that amplify their capacity to have a cultural impact through the emotional truths that art forms invariably impart. The question is whether we can scale up the $67.4 billion fine art market by creating new frameworks that place artists in a stronger position to help steer society.