Tresensa is moving into playable ads.
Tresensa is moving into playable ads.
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TreSensa releases Creative Builder for mobile devs to create playable ads

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

TreSensa has launched Creative Builder, a design tool that enables game developers and marketers to easily create and distribute playable ads, or ads that enable players to instantly try mobile games and then download them.

Rob Grossberg, CEO of New York-based TreSensa, said in an email that the tech is becoming easier to use at the right time because playable ads are going mainstream, as evidence by endorsements of the general technology by companies such as Google, which is using them for the Google Play store. Facebook also launched playable ads last year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.