Newzoo says mobile gamers help push the overall gamer numbers to 2.4 billion.
Newzoo says mobile gamers help push the overall gamer numbers to 2.4 billion.
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Newzoo: 2.4 billion people will game in 2019, thanks to mobile

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Market researcher Newzoo expects more than 2.4 billion people to play games in 2019, according to a new report. It also expects the game industry to generate $148 billion in revenue in 2019.

Activision Blizzard teamed up with Newzoo to create the report, Betting on Billions: Unlocking the Power of Gaming. Most of the users are on mobile platforms, and the report notes mobile gamers remain an untapped opportunity for brands and advertisers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.