AppOnboard
AppOnboard has raised $30 million from investors including Breakaway Growth.
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AppOnboard raises $15 million more after scoring big with Google Play

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

AppOnboard scored a big deal with Google earlier this year when the partners announced AppOnboard’s tech would be used to bring playable demos directly into the Google Play store with a “try now” button. And now AppOnboard said it has raised $30 million to fuel its expansion.

The “try now” button (dubbed App Store Demos) is prominently displayed right next to the purchase or download button, bringing mobile games one step closer to instantly playable games. That helps with discovery of games in the overcrowded mobile app store.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.