When the blockbuster film Jurassic World: Fallen Kingdom debuted on June 22, it came with a bunch of Jurassic World games. Normally, based on video game industry history, that would be cause for alarm, as most movie games suck. But in this case, the games are turning out to be both profitable and a boost for the Jurassic World franchise.
That’s the view from Chris Heatherly, executive vice president of games and digital platforms at Universal Brand Development. He joined Comcast NBCUniversal after leaving Disney in early 2017, and his charter has been to build a game business based on Universal’s film portfolio. Heatherly has built the this team to 60 people, and they’re working closely with external developers on new titles.
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