Facebook launches Level Up program and landing page for gaming livestreams

Facebook launched its Gaming Creator program in January to boost gaming livestreams on its platform. It’s now building on that with its Gaming Creator landing page, which acts as a hub for relevant broadcasts, as well as the Level Up program, which will give emerging livestreamers access to monetization tools and marketing support.

The Gaming Creator program debuted in January to encourage folks to stream PC, console, and mobile games on Facebook. Since its launch, the program has expanded outside of North America to South America as well as the Asia Pacific region. It’s also beefed up the ways broadcasters can monetize their channels with the introduction of Facebook stars, which is similar to Twitch’s bits, are a way for viewers to tip creators during a livestream. Recently, it also rolled out a subscription feature, which enables folks to subscribe to broadcasters for $5 per month and get access to locked personalized content.