Yvette Martinez-Rea of ESL North America and Peter Levin of Lionsgate and Immortals at GamesBeat Summit.
Yvette Martinez-Rea of ESL North America and Peter Levin of Lionsgate and Immortals at GamesBeat Summit.
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How the esports industry is keeping the elusive millennials engaged

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Esports may not be bigger than traditional sports when it comes to revenues yet. But the industry is in its early days, and the good thing is that it is keeping a highly desirable demographic very engaged with both esports spectating and game playing.

Peter Levin is chairman of the Immortals esports team as well as president of interactive ventures, games & digital strategy at Lionsgate, the movie studio that created films, such as The Hunger Games. Yvette Martinez-Rea is CEO and managing director of esports tournament company ESL North America. They both spoke about the growth of esports at our GamesBeat Summit 2018 event.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.