Yvette Martinez-Rea of ESL North America and Peter Levin of Lionsgate and Immortals at GamesBeat Summit.

How the esports industry is keeping the elusive millennials engaged

Esports may not be bigger than traditional sports when it comes to revenues yet. But the industry is in its early days, and the good thing is that it is keeping a highly desirable demographic very engaged with both esports spectating and game playing.

Peter Levin is chairman of the Immortals esports team as well as president of interactive ventures, games & digital strategy at Lionsgate, the movie studio that created films, such as The Hunger Games. Yvette Martinez-Rea is CEO and managing director of esports tournament company ESL North America. They both spoke about the growth of esports at our GamesBeat Summit 2018 event.

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