Chris Heatherly speaking at GamesBeat Summit.

NBCUniversal’s VR strategy focuses on attractions, not headsets

NBCUniversal is interested in creating virtual reality content, but Chris Heatherly, the company’s gaming boss, gave one reason that isn’t a viable strategy yet during a panel today at the GamesBeat Summit in Mill Valley, California.

“It isn’t a business yet,” said Heatherly. “There’s a lot of negativity around VR. I happen to be bullish about the platform, but I think the technology was far from prime time for most users. So the hype bubble got out of control.”

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