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Caffeine will bring ESL’s esports events to its social broadcasting platform

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Caffeine announced a deal with ESL, the big independent esports tournament company, to bring esports events to Caffeine’s social broadcasting platform. Live coverage kicks off this week with Counter-Strike: Global Offensive at the Intel Extreme Masters (IEM) World Championship in Katowice, Poland on March 3 to March 5.

Under the partnership, Caffeine will air three social broadcasts of ESL content on the Caffeine platform: a live broadcast featuring triple-A esports tournaments, a 24/7 Greatest Matches replay broadcast, and a 24/7 Highlights broadcast. A “Made for Caffeine” esports talk show, The Magazine, will premiere later this spring. Each broadcast will use Caffeine’s social, real-time features to bring a more personal and friendly experience to live-streamed esports.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.