The Overwatch League (OWL) had a great debut a couple of weeks ago, with more than 10 million viewers tuning in during the first week of the inaugural esports league featuring Blizzard’s Overwatch first-person shooter game.
One of the early believers in esports was Peter Levin, president of interactive ventures, games, and digital strategy at Lionsgate. He invested in Immortals — the Los Angeles esports team, which created a new team, LA Valiant, to participate in the Overwatch League. Lionsgate also invested in Immortals/LA Valiant. Activision Blizzard sold the Overwatch League franchises for an estimated $20 million, and it gave each franchise owner a region as part of a worldwide geographic competition.
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