Tilting Point’s revenue increases thanks to publishing and user acquisition strategy

Tilting Point’s mobile game publishing strategy is paying off. Thanks to viral hits like Nukebox Studios’s Food Truck Chef, its Q4 revenue has increased fourfold year-over-year. It’s also shuffling around its leadership — COO Samir El Agili will become Tilting Point’s president. He’s taking over for cofounder Dan Sherman, who will stay on as a board member.

In the last few months, the mobile publisher added Edgeworks Entertainment’s space simulator TerraGenesis to its portfolio. The terraforming game is highly rated by players and currently ranks No. 82 in the strategy category on the Apple App Store, according to market analyst App Annie. Tilting Point publishes both Food Truck Chef and TerraGenesis under the umbrella of its Game Alliance user acquisition fund, which seeks to help indie developers grab players’ attention in the crowded mobile marketplace. To that end, it’s committed $18 million to Nukebox to help grow its user base, which exploded to over 3 million in just the first 10 days.