That Moment When is an interactive film-game in partnership with Sony

You can play Eko Studio‘s films. The New York-based company specializes in interactive media, which it creates using a free web-based platform that it developed and offers to creators for free. Using its tools, it’s made interactive music videos, such as its take on Bob Dylan’s “Like a Rolling Stone,” and the upcoming WarGames series based on the 1983 film and headed by Her Story’s Sam Barlow. The studio’s latest release is That Moment When, an episodic sitcom from creator and director Sandeep Parikh, which is available to watch on its website.

That Moment When is live action, and from time to time, it enables viewers-slash-players to affect what’s happening on the screen. Each episode features Jill (who Milana Vayntrub portrays) in an awkward situation, and viewers can try to guide her through with her dignity intact — or they can try to make her hit rock bottom.