If you’ve worked in games and technology long enough, you have your super fans, the people who you can turn to when you’re designing a product that is targeted at a certain group of enthusiasts. They are the high value, early customers. And sadly, with the state of the internet, you may also have your super haters. So, who should you listen to when you’re trying to be inspired to create something wonderful?
I talked about this subject with Amy Jo Kim, CEO of Shufflebrain and the leader of a movement that she calls Game Thinking. We spoke to a group of game designers and app creators at the recent Samsung Developers Conference in San Francisco, where the theme focused on connected thinking.
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