Steve Aoki
Musician Steve Aoki has collaborated often with the game business.
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Why musician Steve Aoki decided to make an endless runner game for casinos

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Steve Aoki is a famous electronic dance musician and producer who spends an awful lot of time in Las Vegas. He’s also a gamer, and he is launching Steve Aoki’s Neon Dream, a musical endless runner game that will cater to young people in casinos.

The real-money gambling game will be made by skill-based gambling machine maker GameCo, and it will be on display at next week’s Global Gaming Expo, a gambling industry event in Las Vegas. Both Aoki and GameCo see it as an opportunity to bring millennials into casinos to play something beyond the slot machines that their parents or grandparents play.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.