Amazon. Apple. Google. Microsoft. These four corporations, our Chris O’Brien writes, are fighting for one thing: Controlling how we interact with tech, in every single way. Google just gobbled up HTC’s phone division. Apple’s iOS 11 and ARKit have brought augmented reality to millions of phones, and an AR-enabled game has already hit the top spot in the free-to-play listings. Microsoft is working on combining AR and VR into mixed reality, and Amazon wants you to use its Echo devices to order it all with just the sound of your voice.
Sounds a bit scary, eh? I worry where AR and VR are going to fit into this … and if Apple will come out the winner here.
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