If you’re a gaming company seeking an edge over the competition, you’re probably also a big fan of game analytics. At the same time that you are measuring your regular MAUs and DAUs, CPIs and CTRs, you’re also measuring LTV, CAC, and of course ARPU, no matter what platform you’re on.
But rather than knowing that your CTR is low, wouldn’t you like to know why it’s low? And, of course, don’t you also want to be able to identify which players are likely to have the highest LTV? And which campaigns are driving the most revenue to your company?
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